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The Schooley’s Mountain General Store at 250 Schooley’s Mountain Road in Long Valley reopened on Saturday, October 17, 2026, ending an 18-month closure of one of the oldest general stores in New Jersey. The new owners are Mark and Maria Broadhurst, longtime Long Valley residents who raised five children in Washington Township over the past 30 years.
The store side of the building went dark in April 2025, when former owner Peter Andrich retired. The U.S. Post Office in the same building, which dates to 1803, never closed. New Jersey Hills reports the Broadhursts leased the building in March for two years with an option to buy, then spent months rebuilding the gutted space to bring it up to current code.
The couple already own the Cold Stone Creamery franchise in Bedminster and last year launched the Schooley’s Mountain Confection Co., known for handmade caramel apples that took off at farm festivals and holiday markets. Those caramel apples are now on the counter, alongside scratch baked goods from two on-staff bakers, homemade salads, and sandwiches built with Thumann’s meats on bread from Il Forno, an Italian bakery in the Bronx. The store also pours Lavazza coffee, scoops Welsh Farms ice cream, and stocks penny candy, milk in glass bottles, eggs, butter, local honey and local hickory syrup.
One sandwich already has a following. The Shoemaker, an Italian sub named for Mark Broadhurst’s great grandfather, a Sicilian shoemaker, was the first item to sell out on opening weekend after a photo of it drew more than 50,000 views on Facebook. Pizza, which the previous owner served, is not coming back. Breakfast sandwiches and hot lunches will be added once a ventilation hood is installed over the grill.
The response has been big. According to nj.com, the store logged 1,000 individual sales in its first week, selling nearly 1,000 sandwiches, 1,200 baked goods and close to 200 caramel apples, with customers driving in from Brooklyn, Metuchen and Pennsylvania.
The history is part of the draw. The building is considered the state’s oldest continuously operating general store and post office pairing, and nj.com reports that three presidents have visited over the years. New Jersey Hills names them as Ulysses S. Grant, Benjamin Harrison and Theodore Roosevelt. A Subaru commercial featuring Robert De Niro was also filmed there during a three-day shoot.
The Broadhursts plan to put part of the store’s profits toward Joshua’s Peace, the nonprofit they founded after losing their oldest son in 2019, and toward a local scholarship program. “A long line of Long Valley families have been stewards of this old store, and so for us, it is an honor for our family to take a turn,” Mark Broadhurst told nj.com.
Making a day of it? Pair a stop at the general store with our guide to things to do in Long Valley, or browse our roundup of the best restaurants in Long Valley. The store posts hours and menu updates on its Facebook page.
Featured photo: nj.com
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