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Imagine That!!! is a 16,000-square-foot indoor discovery center for young kids at 4 Vreeland Road in Florham Park, open six days a week for all-day open play. Built for preschoolers and early elementary kids, it packs more than 20 themed play areas under 24-foot ceilings, and it has been a go-to rainy day and snow day stop for Morris County families for more than 30 years.
Here is what our team wants you to know before you go: hours, admission, what is inside, food, birthday parties and a few tips for the busiest days.
Imagine That!!! Hours
- Monday: Closed
- Tuesday to Friday: 9 a.m. to 3 p.m.
- Saturday and Sunday: 10 a.m. to 5:30 p.m.
Weekday mornings often fill with school field trips, so the museum trims open play on some dates. For the rest of November 2026, open play runs only 12:30 to 3 p.m. on Tuesday, November 17, Thursday, November 19 and Tuesday, November 24. Imagine That!!! is closed on Thanksgiving, Thursday, November 26, and stays open late the next day, Friday, November 27, from 10 a.m. to 5:30 p.m. Check the official hours page before you head out, since holiday and weather changes are posted there.
Admission and Tickets
- One ticket covers all-day admission, so you can come and go at your own pace for an hour or the whole afternoon.
- Infants under 12 months get in free.
- Every child must be with an adult.
- Tickets are non-refundable, and current prices are listed on the museum’s online booking page.
- Frequent visitors can look at the membership options.
What’s Inside
Everything is hands-on and sized for little kids. Highlights include:
- A three-story playscape for climbing and burning off energy
- A craft room for painting, gluing and making something to take home
- An instrument room where kids can make some noise
- A mini supermarket for pretend shopping
- A giant ball run wall with chutes, ramps and tubes (pictured above)
- Themed rooms and pretend play spaces, more than 20 areas in all
Want a preview? The museum has a virtual tour and a photo gallery on its site.
What Ages Is Imagine That!!! Best For?
The museum says it specializes in preschool-age and young school-age children. In practice, toddlers through kids around 7 get the most out of it. Older siblings can still have fun, but this is a little-kid space first.
Food, Cafe and Parking
No outside food is allowed. Instead, there is an on-site cafe run out of a full commercial kitchen, with homemade options that include dairy-free, gluten-free and vegan choices. Parking is free, there is a gift shop stocked with educational toys, and the whole facility sits on one level with no stairs, so it works well for strollers and wheelchairs.
Birthday Parties and Field Trips
Birthday parties are a big part of what Imagine That!!! does. Party coordinators plan the day, and families can choose a standard party or a private party that rents out the entire space. Add-ons include costumed character visits, a catered food menu and dessert options. Start with the birthday party page to see packages.
Schools and groups can book field trips, which the museum has hosted for schools across New Jersey for more than 25 years.
Tips for a Snow Day or Busy Weekend
- Check the hours page the morning of. Delayed openings, early closings and holiday changes are posted on the admission page.
- Go early on weekends. Doors open at 10 a.m. on Saturdays and Sundays, and snow days and school breaks bring crowds.
- Plan to eat there. Since outside food is not allowed, budget for the cafe if you are staying through lunch.
- Weekday afternoons can be calmer once morning field trip groups head out, but watch for the shortened open play dates.
Looking for more ways to keep kids busy indoors? See our guide to indoor play places in Morris County, and if you are making a day of it in town, check out things to do in Florham Park.
Imagine That!!! FAQ
Where is Imagine That!!! located?
4 Vreeland Road, Florham Park, NJ 07932. Phone: (973) 966-8000.
Is Imagine That!!! open on Mondays?
No. It is closed Mondays and open Tuesday through Sunday.
Do babies need a ticket?
Infants under 12 months get in free.
Can I bring my own food?
No outside food is allowed. The on-site cafe serves homemade food, including dairy-free, gluten-free and vegan options.
Is Imagine That!!! open on Thanksgiving?
No. It is closed Thursday, November 26, 2026, and open 10 a.m. to 5:30 p.m. on Friday, November 27.
Featured photo: Imagine That!!!
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