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Kevin Jonas is bringing a Pilates and wellness studio to downtown Denville. The Denville Zoning Board of Adjustment unanimously approved Djore Studios on Wednesday, November 4, 2026, clearing the way for the boutique studio to move into a long vacant storefront at 21-25 Bloomfield Avenue.
Jonas, the eldest of the Jonas Brothers, lives in Denville with his wife, Danielle, and their two daughters, and he appeared before the board himself to introduce the project. “We are part of this community. Both of our daughters go to school here. We love this town,” he told the board, adding that the family has moved five times within Denville. He said Danielle’s longtime love of Pilates was the spark, and that she wanted a studio she could call home in her own town.
Board documents list DVKJ Holdings LLC, operating as Djore Studios, as the applicant. The property sits in Denville’s B-1 business zone, where fitness uses are allowed on upper floors but not at street level, so the single story building needed a use variance along with preliminary and final site plan approval. Jonas said the storefront has sat empty for up to two years.
The plans call for two studios: a reformer room with nine reformers that can expand to 14 for bigger classes, and a mat room for eight to nine people. Personal training will be offered one on one or in small groups. The wellness side includes two massage rooms, a red light therapy room and a sauna, all booked by appointment, plus a small retail area for apparel. Property manager Jeremy Book described the concept as a more intimate, higher end boutique studio. An outdoor coffee cart that was part of the original application was withdrawn.
Planned hours are 6 a.m. to 9 p.m. on weekdays and 7 a.m. to 3:30 p.m. on weekends, with classes staggered so arrivals and departures do not pile up. The building has 13 parking spaces in the rear, and members are also expected to use the municipal lots around downtown Denville. No exterior changes are planned for the one story masonry building.
Zoning Board Chairman Edward Moroney wished the team luck after the vote, calling it “a good project in a good location.” An opening date has not been announced yet, and we will update this story when Djore Studios shares one. Application details sit with Denville’s Planning Board and Board of Adjustment, and meeting records are posted on the township’s meetings and agendas page.
Djore Studios joins a busy year of openings across Morris County, which we track in our guide to new businesses coming to Morris County. If reformer Pilates is already your thing, take a look inside Rebel Core in Cedar Knolls.
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