Explore Morris County NJ's top spots, events, activities, hidden gems and more!

Friday, 6 November 2026

Explore Morris County NJ's top spots, events, activities, hidden gems and more!

Friday, 6 November 2026
Home Community Meet Giovanni DiDomenico: The Story Of Shop Morris County
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Meet Giovanni DiDomenico: The Story Of Shop Morris County

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Giovanni DiDomenico, Founder Of Shop Morris County - First Morris County Guide
Giovanni DiDomenico, Founder Of Shop Morris County - First Morris County Guide
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Veterans Valor NJ, a Morris County nonprofit supporting local veterans

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Giovanni DiDomenico founded Shop Morris County, First Morris County Guide, at 14 while still an 8th-grade student. A lifelong resident of Parsippany, Giovanni advocates for the local business community and has worked toward spreading the message about the vibrancy of shopping locally.

Giovanni Creating Shop Morris County at Only 14 Years Old

Starting in 8th grade, Giovanni DiDomenico has made tremendous strides with this initiative. The guiding philosophy that enforces his actions best is summed up neatly by his favorite quote: “Work so hard that your success becomes prominent.” This dedication has grown Shop Morris County from a budding idea into a thriving movement.

With the core mission of promoting local businesses and fostering a sense of community, Giovanni has made many strides. Since starting Shop Morris County, he has connected with hundreds of local businesses and was a silver sponsor at the Tri-County Fair. The movement is not only about shopping locally; it’s about recognizing that everyone in Morris County is a part of one big community!

Giovanni DiDomenico, Shop Morris County T Shirt Photo 2
Photo by The Hype Hero

Promoting Local businesses in Morris County, NJ

Giovanni is strongly interested in business development, promotions, and social media. Helping local businesses is a way for him to channel all his interests! His passion for business and community has been the driving force behind Shop Morris County’s success.

Shop Morris County: A Shop Local Morris County Movement

The growth and success of Shop Morris County are a source of immense pride, and Giovanni is thrilled to have more people join this movement. Shop Morris County’s social media provides an avenue to promote businesses and showcase the great things in the County. Additionally, the Shop Morris County website further enhances engagement within Morris County. Join the Shop Morris County movement to support local Morris County businesses.

Giovanni DiDomenico, Shop Morris County T Shirt Photo 3
Shop Morris County Summer T-Shirt Back / Photo by The Hype Hero

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Written by
Shop Morris County -

The Shop Morris County editorial team covers events, restaurants, things to do and local news across all 39 Morris County towns. We are locals, and every date, address, price and set of hours we publish is checked against the organizer, the business or the town itself. Read our editorial standards at shopmorriscounty.com/editorial-standards/ or send a tip to info@shopmorriscounty.com.

Shawnee Mountain Ski Area ad: a young skier in black gear and orange goggles carves down a groomed slope under the words Your Winter Starts Here, with the Shawnee Mountain logo and Ski, Ride and Tube, ShawneeMt.com
Lush The Collective East Hanover

Pawfect Journey ad: a tabby cat surrounded by automatic litter boxes with the headline Never Scoop Litter Again and a See the List button for the 13 best automatic litter boxes of 2026
Supreme Office Cleaning, Morris County NJ. Request a free estimate, call 973-292-0123.
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